As a professional Flash user, it can sometimes be hard to define exactly what it is that I do. There’s a little bit of design, a little bit of animation, a little programming… somehow neither “web designer” nor “software developer” really suffice. After a quick look through the classified ads is likely to reveal opportunities for “Flash Guru”, “Flash Dude”, or “Rockstar Flash Developer”.
In a way, these designations are quite fitting. Flash users tend to be young, hip males with messenger bags and designer glasses. Flash dudes keep up with the latest trends and fads in web design. They say things like “OMG, did you see WDDG’s new site? LOL and Oates!”. For a Flash dude, rolling into a gig at 10:35ish is not uncommon.
In other words, Flash users aren’t just web designers, they really do think like Rockstars.
They follow trends and know “famous” Flash people by name. A chance to work with a big name is like a chance to open for a popular band. I’ve heard many Flash developers show an interest in game design which for the most part is much less lucrative than traditional websites. Having a couple of innovative portfolio pieces that have been passed around virally by email can sometimes have a greater meaning to a Flash dude than retaining solid clients, benefits, or even salary.
If you’re trying to recruit the best Flash talent, this is something to remember – understanding the Rockstar mentality is key. That usually means appealing to the ego of a Flash dude by giving him a challenge that showcases his skills. I’ve seen companies lose people because real Flash rockstars are not content to work on the same kinds of projects over and over again. I’ve seen great companies fail to make an impression because of a lack of client work in the spotlight. It may be a difficult trick to keep up this image. It’s something that your HR department may not be prepared for, but the payoff is great - drugs, sex, money and fame!
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